OpenTable, Inc.
Sep 13, 2017
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OpenTable Research Reveals What Canadian Diners Want from Technology

Exploring Canadian diner sentiment toward technology use before, during and after the meal

TORONTO, Sept. 13, 2017 /CNW/ -- OpenTable, the world's leading provider of online restaurant reservations and part of the Priceline Group (NASDAQ: PCLN), today released the results of its latest Technology and Dining Out research survey*, which explores Canadian diner sentiment toward the use of technology before, during and after the dining experience.

OpenTable logo (PRNewsFoto/OpenTable) (PRNewsFoto/OpenTable)

"Restaurants are embracing new technology to improve the front and back of house, but as it continues to evolve, it can occasionally conflict with what diners actually want," says Ziv Schierau, Head of National Accounts for OpenTable Canada. "The results of this study offer insights focused on diner sentiment and behaviours that can help restaurateurs improve hospitality as well as learn where technology can elevate or deter from the overall dining experience."

Insights from the Technology and Dining Out survey of diners across Canada include:

Before the meal:

 During the meal:

After the meal:

"Having multiple apps for the same function can be cumbersome," says Schierau. "Diners want an easy and efficient way to streamline the reservation process with the ability to browse restaurants, view menus and reserve a table, all through a single platform."

*These findings are based on an online survey of 275 OpenTable diners conducted between February 25, 2017 and March 15, 2017.

Follow OpenTable Canada on Twitter: @OpenTableCanada

About OpenTable:
OpenTable, part of The Priceline Group (NASDAQ: PCLN), is the world's leading provider of online restaurant reservations, seating more than 23 million diners per month via online reservations across more than 43,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus, and other helpful information, and easily book a reservation. In addition to the company's website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet's most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations, and enhance their service levels. Since its inception in 1998, OpenTable has seated over 1.4 billion diners around the world and more than 54 million in Canada via online reservations. OpenTable is headquartered in San Francisco and has bookable restaurants in more than 20 countries, including Australia, Canada, Germany, Ireland, Japan, Mexico, the Netherlands, United Kingdom and the United States. Restaurants are available for reservations in Dutch, English, French, German, Japanese and Spanish languages.

OpenTable, OpenTable.ca, OpenTable logos, and other service names are the trademarks of OpenTable, Inc. and/or its affiliates.

 

SOURCE OpenTable

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