New OpenTable Data Shows Late Night Dinner on the Rise; Wednesdays and Thursdays Emerge as Trending Dining Days
OpenTable's relaunched State of the Industry dashboard features new data sets including dining times by day of week and inflation vs. change in
Latest intel from OpenTable's State of the Industry 2.0:
- Late-night dining gets a boost: In
March 2023, dining at 8pmand 9pmsaw gains nearly every day MoM, with the largest increases on Mondays ( 8pmup 9%, 9pmup 18%), Wednesdays ( 8pmup 15%, 9pmup 23%) and Thursdays ( 8pmup 18%, 9pmup 24%).
- Wednesdays and Thursdays emerge as trending dining days: In
March 2023, dining on Wednesdays and Thursdays saw increases in popularity every hour from 8am– 11pmMoM, with some of the largest increases during lunch hours. For example, on Wednesdays, dining at 12 pmwas up 10% and 1pmwas up 13%, while on Thursdays dining at 12pmwas up 11% and 1pmwas up 17%.
- Dining demand remains (relatively) steady YoY: Seated diners in the
U.S.in March 2023decreased slightly by 4% YoY, while in January and February 2023, dining was up 21% and 2%, respectively.
- 34% of those surveyed said they're dining out less often to save money vs. 40% in Q1, according to OpenTable's
Q2 Dinersurvey of over 10,000 diners.* In addition, 33% of those surveyed are dining out more than they did six months ago.
"Despite economic headwinds, people are choosing to dine out. We are seeing boosts in late night dining – likely spurred by seasonality and factors like warmer weather and longer daylight – and are optimistic for continued dining interest as we head into spring and summer," said
About State of the Industry 2.0
OpenTable launched its State of the Industry site in
- Dining times by day of week: Shows dining time variances by day of the week, providing YoY and MoM views, respectively showing longer term and emerging trends.
- Inflation vs. change in
U.S.check averages: Using data from the U.S.Inflation Index, the dashboard now provides a comparative view against the YoY change in average check size. Since May 2022, inflation has outpaced the average increase in U.S.check size.
- Change in Seated Diners by Month: Provides a monthly view on dining demand by country, state and city.
OpenTable Quarterly Diner Surveyhighlights: OpenTable surveys thousands of U.S.diners quarterly on hot topics including restaurant spending and holiday plans and tracks trends over time. Highlights are now available on the dashboard.
To learn more visit: opentable.com/state-of-industry.
*OpenTable surveyed over 10,000 diners in the
OpenTable, a global leader in restaurant tech and part of
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-opentable-data-shows-late-night-dinner-on-the-rise-wednesdays-and-thursdays-emerge-as-trending-dining-days-301808510.html
Jenna D'Aniello, firstname.lastname@example.org