New OpenTable Data Shows Late Night Dinner on the Rise; Wednesdays and Thursdays Emerge as Trending Dining Days
OpenTable's relaunched State of the Industry dashboard features new data sets including dining times by day of week and inflation vs. change in
Latest intel from OpenTable's State of the Industry 2.0:
- Late-night dining gets a boost: In
March 2023 , dining at8pm and9pm saw gains nearly every day MoM, with the largest increases on Mondays (8pm up 9%,9pm up 18%), Wednesdays (8pm up 15%,9pm up 23%) and Thursdays (8pm up 18%,9pm up 24%). - Wednesdays and Thursdays emerge as trending dining days: In
March 2023 , dining on Wednesdays and Thursdays saw increases in popularity every hour from8am –11pm MoM, with some of the largest increases during lunch hours. For example, on Wednesdays, dining at12 pm was up 10% and1pm was up 13%, while on Thursdays dining at12pm was up 11% and1pm was up 17%. - Dining demand remains (relatively) steady YoY: Seated diners in the
U.S. inMarch 2023 decreased slightly by 4% YoY, while in January andFebruary 2023 , dining was up 21% and 2%, respectively.
From OpenTable's
- 34% of those surveyed said they're dining out less often to save money vs. 40% in Q1, according to OpenTable's
Q2 Diner survey of over 10,000 diners.* In addition, 33% of those surveyed are dining out more than they did six months ago.
"Despite economic headwinds, people are choosing to dine out. We are seeing boosts in late night dining – likely spurred by seasonality and factors like warmer weather and longer daylight – and are optimistic for continued dining interest as we head into spring and summer," said
About State of the Industry 2.0
OpenTable launched its State of the Industry site in
- Dining times by day of week: Shows dining time variances by day of the week, providing YoY and MoM views, respectively showing longer term and emerging trends.
- Inflation vs. change in
U.S. check averages: Using data from theU.S. Inflation Index, the dashboard now provides a comparative view against the YoY change in average check size. SinceMay 2022 , inflation has outpaced the average increase inU.S. check size. - Change in Seated Diners by Month: Provides a monthly view on dining demand by country, state and city.
OpenTable Quarterly Diner Survey highlights: OpenTable surveys thousands ofU.S. diners quarterly on hot topics including restaurant spending and holiday plans and tracks trends over time. Highlights are now available on the dashboard.
To learn more visit: opentable.com/state-of-industry.
*OpenTable surveyed over 10,000 diners in the
About OpenTable
OpenTable, a global leader in restaurant tech and part of
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-opentable-data-shows-late-night-dinner-on-the-rise-wednesdays-and-thursdays-emerge-as-trending-dining-days-301808510.html
SOURCE
Jenna D'Aniello, jdaniello@opentable.com